Why Did Disney DO That?!?

About the Column

Admit it. You do it a lot. You ask yourself: Why Did Disney DO That?!? Maybe you ask others, too. Maybe you gather in groups, gnaw on turkey legs, and ponder what Disney does. But any such gab sessions inevitably lead to confusion and perhaps frustration. Because none of us have the answers. Disney has the answers, but it's not telling. The Mouse justifies its actions either with "it's part of our business plan" or the even more nebulous "it's part of Walt's vision". You deserve better. In his column, Lee Beatens will uncover the truth. Or at least deliver some entertaining rants.

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Rants to the Mouse

Lee Beatens presents the rantiest column on earth

Got something on your mind about Disney? So does Lee Beatens. And he's here to rant about it in his new column, Why Did Disney DO That?!?

Don't worry, though: these aren't nasty rants. They're ... magical rants!

Lee, by the way, runs one of my favorite Disney blogs, Disleelandia, which he stuffs daily with clever Disney content. Drop by. He's always open.

We're all big Disney fans. We love Walt and his nostalgic look at turn-of-the-century values and traditions. We loved what he did with television in the 1950's, and we love the Disney Channel today. We continue to love the animated classics and live-action masterpieces. And we love to visit the Theme Parks.

Yes, we love everything about Disney.

Or do we?

I think it's safe to say that Disney does have a dark side. It comes out every once in a while. And usually when we least expect it!

Want some examples? Well, here are a few things that have made me say: "Why did Disney DO That?!?".

  • I go to book my next Disney vacation and prices have gone up again. Really? In a recession?
  • Yet another direct-to-video sequel is gleefully announced: Beverly Hills Chihuahua 2. Why?
  • Shanghai Disneyland is a go. Hey! What about Canada?
  • Disney's California Adventure is built in... California?
  • Top-rated television shows are canceled for stupid reasons. Zorro, anyone?
  • Two Disney movies rake in over a trillion dollars each. Disney lays off staff. Huh?
  • (Insert your example of the asinine here)

Oh, don't get me started!

Actually, I'm already started, and that's the reason for this series of articles. I'll be here each and every week to rant about the latest (or one of the classic) gaffes made by one of the world's most supported and loved institutions: The Disney Company.

If you have a favorite example of when Disney made you go 'Huh?', shoot me an email or leave a comment here. It may just become my next rant into the ears of the Mouse!

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