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Why

About the Column

Admit it. You do it a lot. You ask yourself: Why Did Disney DO That?!? Maybe you ask others, too. Maybe you gather in groups, gnaw on turkey legs, and ponder what Disney does. But any such gab sessions inevitably lead to confusion and perhaps frustration. Because none of us have the answers. Disney has the answers, but it's not telling. The Mouse justifies its actions either with "it's part of our business plan" or the even more nebulous "it's part of Walt's vision". You deserve better. In his column, Lee Beatens will uncover the truth. Or at least deliver some entertaining rants.

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FROM: Why Did Disney DO That?!? Published As Necessary

Mickey's Fat Wallet

Addiction. It's not pretty. Imagine yourself homeless, wracked by the pangs of withdrawal, begging for enough spare change to buy just one more... day pass to Disney World? Lee Beatens explains why we'll accept the latest ticket price increases.

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This week I'm ranting about something that everyone else is already ranting about: price increases at Walt Disney World. I hate to be left out, so I'm going to add my two cents to the outcry. Or my thirty dollars, depending on which ticket I want!

I was listening to a podcast on Friday night that laid out all of the price increases, dollar for dollar, and compared them to the last series of price increases.

Two things became evident:

  1. Each individual increase is higher, per category, than the previous price increase.
  2. The increases have come in less than a year since the previous ones. If I heard right, we only got about 11 months or so at the 'old' prices.

Why has Disney DONE this?!?

Profits. OK, that was an easy question to answer.

It was interesting, though, to hear some of the reactions in the chat room of the podcast. One man's solution stood out. He suggested that we all, in effect, boycott the Parks and teach Disney a lesson.

Cheesing Up the Trap

Now why wouldn't that work?

Because we're all addicted to Walt Disney World in much the same way that a drug addict is addicted to crack!

You see, Mickey knows what cheese to use in the trap:

  • A tour around the world in eleven easy steps? We're there!
  • Our favorite rock stars singing to us while we hurl through the air in the dark? We're there!
  • Good-looking women in costumes willing to pose for pictures? We're there!
  • Walking for hours through a heavily themed queue to get to a ride or an attraction? OK, we're there, too!

Yes, Mickey is the Great Hunter in this scenario, and we the helpless prey. He tracks us through popular media, on the Internet, and even finds his way into our private email accounts. His weapons of choice: free dining plans, gift cards, and discounts.

When will he stop tracking us?

When his wallet is fatter than ours. In my case, that happened years ago, but I'm still turning my money over to him. There can be only one reason why...

I like the cheese.

More: WHY DID DISNEY DO THAT?!?

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